Inspired by the Farmers-covered claim where a water-happy pack of dogs flooded the first floor of their owner’s home, we dreamed up a new sporting event: the Flooded House Dog-Diving Competition. A waterlogged living room became the arena in which canine athletes showed off their house-flooding, dog-diving abilities.

We created a series of eight videos: a promo video introducing the prestigious competition, accompanied by seven individual routine videos spotlighting various dog divers plunging off of furniture, stairs, even a high-dive off a fireplace mantel, and into the submerged living room. All treated with the gravitas of an Olympic event, and with coverage provided by Farmers Insurance.

We brought this charming example of Farmers experience to life with a cohesive campaign across digital and social media. The Flooded House Dog-Diving Competition kicked off with a YouTube masthead of a hero video that introduced the competition, which led viewers to a YouTube playlist housing the seven individual routine videos. The videos were also shared through Farmers Insurance’s Facebook presence. The campaign ran from August 10 through 22 to coincide with the Summer Olympics, when our feats of canine athleticism would strike a playful, culturally relevant chord with our audience.

Over the 12-day effort, our sink-plugging pups made a splash, receiving over 9,900,000 YouTube masthead video completions, and the routine videos were viewed over 539,000 times.