Cannes Lions

FASHION

ROJNING, Stockholm / SCOTTISH HOUSE / 2011

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Overview

Entries

Credits

Overview

Description

The world is a strange place. The obvious fact that every man or woman is equal should not be taken for granted. Love is good. It transcends race, religion and gender.

Scottish House wanted to spread the word in the only sensible fashion - by designing a tartan pattern for all those who wish to take a stand for love.

Execution

We designed the tartan with the rainbow flag as our inspiration.

The tartan is registered in Scotland. It's unique. It is approved and listed in Scotland's national archive of tartans. Using the pattern as our basis, we developed a number of products sold at the Pride festival.

The fabric was also sold as yardage cloth to more creative spirits who wanted to design their own products.

Outcome

The Tartan of Pride has become very popular as a symbol. It has been used in many places, opportunities and products, many that we did not think of.It has been received with love and creativity. It is now all over Scandinavia and worn every day by people wanting to show their support for the charity.It's rewarding that a conservative product has helped to find new application areas, and help us bring more love and understanding in the world.

In 2010 we sold 220 yards of cloth, 10 kilts, and 450 scarves.

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