An integrated campaign invited consumers to visit a hotsite. In this hosite users could create an avatar that was projected inside the event in the get together area. The avatars could interact with one another and also with the event’s audience.

In 5 days we obtained:20,632 visits to the hotsite18,775 unique visitors15,464 messages were redirected to the panelAnd an investment of US$ 150,000 meant a return of US$ 2,000,000 in spontaneous media