Cannes Lions
NEXT-IN.COM, Tel-Aviv / CASTRO / 2007
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Description
Castro, a leading fashion brand, launched their new collection based on a revolution in the fashion industry: a new collection every day.In order to advertise the new collection and statement, for the first time two different and individual banners appeared simultaneously and created an illusion of a complete portrait behind the portal.Every day of the campaign exhibits a new and different creative design thus following the marketing strategy.Clicking the banner reveals an astonishing and passionate creative; second click leads to "Castro” website.(One of two examples we've entered in the competition)
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