The clothes were worn by top models Elizabeth Jagger and Claudia Schiffer in the Mango ad. The campaign were placed inside transparent 6-sheets on metal hangers. The effect was as if the clothes were suspended in a shop window in the middle of the street.

These were lit internally to maximise night-time impact.The transparent part of the 6-sheet was framed in black with a plain white Mango signature above.

Mango first used the transparent 6-sheets in Spring 2005. Following their success with both the public and the press, Mango repeated the concept for their Autumn/Winter 2005 collection. Since then there have been several ‘me-too’ campaigns in Spain.