The Yellow Cab campaign drove traffic to McDonald’s…quite literally.

While thousands of passengers grabbed a free ride, many thousands more talked about it – on websites, blogs, Twitter, Facebook and even national TV.

Within just two weeks, McDonald's sold over 1 million New York-style burgers. To put this into perspective, this means that one in seven people ordered the burger during our campaign period.

Most restaurants sold out on launch day.

And our New York-style burger became one of the fastest-selling new burgers at McDonald's in years.