Cannes Lions
TBWA\BERLIN, Berlin / MCDONALD'S / 2011
Overview
Entries
Credits
Outcome
Thousands of downloads at McCafés resulted in the number of McCafé Facebook fans multiplying over 10-times, bringing McCafé into top 40 of German brands on Facebook and the attention it got, raised the image of McCafé in the young, digitally savvy population.
But what was even more important - it allowed McCafé to entertain and thank its guests, building a stronger connection with them over the holiday season.
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