The Playland incorporated modern design with a retro twist. Contemporary tubes and slides were complemented by a Hamburglar swing, Ronald bench and Fillet-O-Fish bouncers.Every piece needed to be scaled 2:1, meaning that every piece had to be made by hand, as the parts simply didn’t exist.The Playland was constructed in the Customs House forecourt, across from one of the busiest McDonald’s stores in Sydney’s CBD.On Monday March 29, workers arrived in Sydney’s CBD to find a McDonald’s Playland built just for them. Adults were able to play in a way that they hadn’t since childhood.

Grown-ups came before work, after work and during their lunch breaks to slide, swing or just take it all in. People couldn’t believe that McDonald’s had done it.The Playland let adults engage with McDonald’s in a way they hadn’t for years:They had fun – and lots of it.People see i’m lovin’ it in all our ads. This time they felt it.