The solution we proposed was based upon the creation of a sailing boat from a folded A4 paper format, as children do when playing. As we expected, the parallelism we established between the regatta event and the take-one notably stroke on our target audience, resulting in the brand’s outstanding profits from then on.

The parallelism realized between the event "Ditches" and the leaflet, provoked an important impact in the target, meeting increased the request of orders during the action development period. 4.000 packs in total were sold.The unitary prize was 6,95€, so the Pack benefits were 21.648€ (78%).

Benefits-Action cost= 19.184€.Cross selling: Selling increased 19% during the action.