The solution we came up with was a simple sticker stuck on a coin with a message:“You have one Bib’ fatayer in your pocket.”All 50-cent and 1-real coins used in the more than 180 Habib's outlets all over Brazilwere used as a new type of media, a new point of contact with consumersto publicise the promotional price of Bib' fatayers, together with POP material inspired by the coins.A coupon that shows that it is possible to have a delicious snack with very little money,and which encourages every customer that enters an outlet to return for another snack.A coupon that nobody will throw away.

28 million fatayers sold in the first month, 42% more than the previous month without the promotion.Cashiers reported that an average of one third of the coins with stickers came back into the chain's cash registers. Many of them immediately, which helped increase the average ticket size by 18%.The habib’s promotion appeared on many Blogs, spontaneous videos were posted on the Internet.And there were even newspaper articles about it.