Cannes Lions

FAST-FOOD RESTAURANT

SECRET WEAPON MARKETING, Santa Monica / JACK IN THE BOX / 2001

Awards:

1 Gold Cannes Lions

2 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

A doctor promotes Jack in the Box's fried stuffed jalapenos and cheese sticks claiming they're good for you. We learn that Jack's ad man found the doctor at a tobacco company!

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