Create in-store posters enticing more people to try the small but delicious Slyder burgers as a snack when they aren’t that hungry or just to add a Slyder burger to complete your order.

To get the most out of the characters; we utilised a very stylistic form of illustration, bringing in real cues, with big accentuated features. Wallpaper backgrounds/textures complemented each illustration. The type and logos were shot photographically, while keeping a handmade crafted style with a badge, a brooch and (quite painfully) a beaded logo shrunk down to size for the posters. These created additional texture in each poster while adding a very African feel to the Ndebele poster.

The initial brief saw client needing a few posters for their flagship stores. However, after the great response received from these few posters from just a few weeks, including a boost in sales, the client implemented the posters in every one of their stores, all across South Africa.