A young man is telling a friend that he has just imagined himself on a deserted beach. On this beach, a totally naked, gorgeous woman appears riding on a white horse and offers to him a Bob’s Sirloin Burger with 160g meat. The friend says that he has really thought big. He agrees and imagines the same scene, but this time the woman is quite short, comes riding on a pony and a hands him a Bob’s Sirloin Burger with 90g meat. Voice-over announcer: “160-gram Bob’s Sirloin Burger and the new 90-gram Bob’s Sirloin Burger. The right size for your appetite.”