How do we make attractive promotional leaflets which appeal to audiences and how do we insure they don't throw it away and are interested?

We applied the traditional Ye Diao (leaf engraving) technique to carve styles from the collection on actual leaves from the phoenix tree. These leaves told the consumers that the collection was coming soon.

We then spread the leaflets in front of a bustling shopping mall. The audience picked up the leaflets in a way that was not intrusive, unlike usual distribution methods.

--- The consumers shared this new discovery on social media and visited the website for more details.

--- The website visit rate increased by more than 33%.

--- Sales revenue of the flagship shop increased by more than 79%.