In our country and Asia region, there are no regulation to produce advertisement but it is really difficult to catch viewer’s attention to increase company’s awareness because it is easy to upload and make own movie and those quality is getting better and better. Film and animation market is really common in Japan, so it is really hard to promote the differentiation.

This film released on YouTube account so that everyone in the world can watch for free and has fun. A lot of viewer from all over the world put a positive comment, which is like “ I knew YKK Corp. but I didn’t know YKK is Fastener Company. ” Viewers left a lot of positive comments.

According to YKK’s research, most of employees want to recommend their children after they watched this animation. A client is really satisfied for this animation and young generation is getting recognized that YKK produces a fastener. Furthermore, this animation has been viewed more than two million times in three month since its release on YouTube.