Dubai Lynx
WUNDERMAN THOMPSON, Riyadh / SAUDI TELECOM COMPANY / 2021
Overview
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Execution
Happiness is when hours-worth of downloads finish in a couple of minutes… until you realize the amount of time you now have to kill. Through different scenarios, we showed a couple of Saudi individuals using stc 5G to download their favorite game, series, and film. Minutes later, these downloads were completed leaving them with a great deal of time and nothing to do. And how did they make time fly? By resorting to the silliest and most random activities.
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