Cannes Lions

Fastest Flexweaves

SOUTH MUSIC & SOUND DESIGN, Santa Monica / REEBOK / 2018

Presentation Image
Film

Overview

Entries

Credits

Overview

Execution

Perhaps the biggest challenge would come in balancing out the authenticity of this “song” while still creating a soundtrack that scored the action and highlighted the arc of the film itself. So we set out to carving and forming the music around the film. Along the way, we worked to integrate the music in with the sound design and even created an additional 1930’s-style Jazz track to work as source music in the background (can be heard in the beginning) to help set the mood before the routine begins. This process in total took about 2 weeks from initial demos to final mix.

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