Cannes Lions
SOUTH MUSIC & SOUND DESIGN, Santa Monica / REEBOK / 2018
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Perhaps the biggest challenge would come in balancing out the authenticity of this “song” while still creating a soundtrack that scored the action and highlighted the arc of the film itself. So we set out to carving and forming the music around the film. Along the way, we worked to integrate the music in with the sound design and even created an additional 1930’s-style Jazz track to work as source music in the background (can be heard in the beginning) to help set the mood before the routine begins. This process in total took about 2 weeks from initial demos to final mix.
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