The Reebok Sweets site was designed to showcase the new 2004 Back-to-School products in Reebok Kids Footwear, and to build awareness of the new collection among fashion-seeking girls aged 6-11.

In researching the interests of 6-11 year-old girls, we focused on developing interactive aspects of the site this particular demo could relate to, including an interactive 'dress-up' game, a Reebok Sweets-branded match game, and interactive 'bubbles' to zoom in on certain areas of the product line.

To provide further interactivity as well as familiarity between the Reebok Sweets website and the commercial, we had our video production crew on the commercial set to get video and sound bytes of the actresses for use on the site.