The Swiss discounter Denner is always close to the people with over 860 branches throughout Switzerland. No matter where you live in Switzerland, there is always a Denner near you. That's why the brand claim of Denner is " Near to you".

The task was to dramatise this closeness in a billboard/poster campaign.

Therefore, we showed the only disadvantage that the nearby Denner shops have, namely that dogs gain weight because the distances are too short to walk them.

We photographed healthy, normal-weight animals and made them fat with CGI in post-production.

On average, the campaign was seen twice by every Swiss person. There was also quite a buzz around the campaign, it was covered in 4 major newspapers in Switzerland. The campaign helped Denner to emphasise once again how close the shops are to the people.