We needed to highlight the innovative safety features of the Volkswagen Jetta in an engaging manner. To do this, we chose to build our campaign around possible conversations that could occur between different parts of the body in the event of a road emergency. And we used the same to highlight how Volkswagen’s safety features compensate for the inefficiency of the human body, to deliver the safest on-road experience.

The resulting radio campaign conveyed our message in a light-hearted yet thought provoking way.