Cannes Lions
Y&R ITALY, Milan / 20 HOURS / 2015
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"20 Hours" is a gym chain open 20 hours per day to give everybody the possibility to train whenever they can. Their target are people interested on real training and zero bullshit.
The concept brutally delivered is:
Let's be sincere, with a good training you can improve drastically your shape, but forget to become a top model.
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