FAUX Q is a magazine created by a collective of journalists and photographers to make a different newspaper. Different in its subjects, articles and photos.For the second launch, we conceived a campaign which illustrates their state of mind as well as their signature: “What you least expect”, to make this new magazine famous.Using a camcorder, an automobile is filmed floating in the sky. The vehicle is moving through the air like a flying saucer. The camera, shaking, follows along.As the camera moves back down to the ground, it reveals the presence of two alien creatures who, not unlike two earthlings standing opposite a spaceship, are mesmerized by this foreign object.