In November 2011, cable network History premiered the 6-hour miniseries, Vietnam in HD, the first all-new, large-scale American-produced documentary about the Vietnam War in nearly 30 years. History has a long-standing commitment to supporting veterans and members of the military through on-air programming and corporate initiatives.

History looked to extend a long-overdue 'thank you' to Vietnam veterans and drive awareness for the miniseries.

The Network partnered with the Vietnam Veterans Memorial Fund (VVMF) to generate national awareness for a campaign to collect a photo for all 58,272 names memorialized on the Vietnam Veterans Memorial ('The Wall'). Photos are being collected for a permanent exhibit at the new VVMF Education Center - a museum/visitor’s center scheduled to open in 2014.

A 2-month campaign was launched to honor those who served in Vietnam, which included 'Call for Photos' events in New York City, Philadelphia, Atlanta, and Chicago, a Veterans Day event at in Washington, DC as well as a national call-to-action via its on-air programming, marketing channels as well as in 500+ Barnes and Noble stores.The result was local and national press-coverage, an increase in photos submissions by 147% and an outpouring of gratitude and appreciation from Vietnam veterans and family members of those killed in Vietnam. Vietnam in HD drew an audience of more than 6m viewers over its 3-night broadcast and became the second-highest-rated miniseries on History in 2011.

A 2-month campaign was launched in October featuring 'Call for Photos' events, beginning with Times Square, New York City; Independence Mall, Philadelphia; Centennial Olympic Park, Atlanta; and downtown Chicago. They culminated on Veterans Day (11/11) with a ceremony at 'The Wall'.A national release was issued followed by individual alerts for each event. Outreach to local media featured families who had lost a father or brother in Vietnam and who shared their personal stories.High-profile speakers such as the Mayors of NYC, Philadelphia and Atlanta, retired generals, Medal of Honor recipients and US Senators spoke at the events and many shared photos of friends lost in Vietnam.The public was invited to pay tribute at the Vietnam Veterans Memorial Fund’s Wall That Heals (a traveling half-scale replica of The Wall) and a photo-scanning station was set-up for submissions.A call-to-action was issued on History and through its marketing channels.

National Awareness:50+ media placements and 15m+ earned impressions; Photo submissions increased by 147%.Tune-In:6m+ viewers tuned in to 3-night broadcast (20% more than time-slot average);Number 2 special on History (2011).Outpouring of Appreciation from Vets:"[After the war]...I got off the plane, a man asked, 'Are you back from Vietnam? I’ve got your girl and your job – Welcome home.' That was my parade. You changed that. For the first time, I felt welcome and appreciated. Thank you." -Fred Honerkamp, Vietnam veteran. "I wish to pass on the thanks of every Vietnam veteran that I've talked to in the past week for giving us the first 'fair shake' in portraying us as we really were and really are... Vietnam in HD has done something that we vets haven't been able to do in 4 decades: explain to our families and friends what we went through." -Sonny Silva, Vietnam veteran.