FBTO Insurances claims: "Handling your insurances is something you can easily do by yourself". FBTO wants to deepen the meaning of this claim and, at the same time, stimulate site traffic.

Based on the idea that everybody always has something (a skill!) that they really would want to have, but still don't, FBTO invites everyone to let them know the reasons they have for wanting to acquire that skill. Prize: a training, clinic or course to learn that specific skill.Candidates are teased with banners showing 'blooper' films of the TV show "Funniest home videos".