In its communications, FBTO always offers simple solutions. As it did in the present context. The weekend after the escape we distributed more than 2000 so-called Bokito Viewers at the entrance to Rotterdam Zoo. Simple cardboard spectacles, all printed with an averted gaze on the outside.

More than €125,000 worth of national and international media attention on radio, television, various daily newspapers, online news channels and home-made clips on YouTube. In addition, the Bokito Viewer produced around 26,000 Google hits at the time.