We had considerable creative reign in the style of the sequence and how it would tell the story. Our team visualized an organic, painterly and tactile feel to reflect the heart of the show and to best reveal the emotion behind the dynamic stories of the characters.

Our approach was to utilize artistic expression to harness the emotional hardships imbedded within the show’s premise. Oil painting techniques influenced the artistry, as the distinctive, hand-painted appearance of each scene creates a tactual effect that reflects the integrity of the show’s narrative. The project involved sculpting and rigging models, and frame by frame animation from Photoshop, which were then projected onto 3D objects in 3D space. Projecting the painted textures onto the models ensured a level of depth and parallax as the camera moved around in the scenes. After rendering the images, the artists drew out lights and shadows that further enhanced the oil painted aesthetic.

The end product of the title sequence achieved the goals of the initial creative brief. The oil painted, brushstroke aesthetic within the design combined with complex 3D effects brings a stimulating visual narrative to the hardship told through the bull riders stories.