We came up with The Netflix Fest, a free festival based on TV shows, movies and documentaries people love to watch on Netflix’s catalog.

The Netflix Fest was five days of hopping from fest to fest in the coolest and most unexpected locations in Paris. Each location and experience were designed to the specific content category customized to French people’s most specific taste.

For example, get your groove on in a Spaceship for the Adventure Film Festival. Or bring your lover to the Eiffel Tower for the Romantic Film Festival, sipping a glass of champagne.

By showing up in extraordinary locations, we're also making them experience a main benefit of Netflix through an entertaining real-life product demo: content anytime, anywhere, on any devices.

With 15 unique experiences embodying the true essence of Netflix, we created one-of-a-kind experience that includes digital, social and video components for scalability and shareability purposes.

The Netflix Fest took place from October 15th to 19th. It was 15 festivals occurring in 15 different locations in Paris, inviting the French people to a total of 94 screenings to watch 159 pieces of content.

Each location and experience were customized to bring to life the specific festival’s theme. For example, we created a whole scenography to transform the Paris sewers into a real superheroes hide-out, like the Batman’s cave, for the Super festival of superheroes who have super hideouts. Or the underground of a private hotel into an abandoned spooky hospital for the Festival of horror movies and series with the most unlikely deaths.

The Netflix Fest was a great success, all the tickets were booked in less than one hour. It generated a cultural event type media coverage and the highest level of social mentions ever since the launch of Netflix in France. Over 15K mentions on Facebook and Twitter, 1K Instagram followers gained in less than a week. PR coverage: 301M impressions on Web, Print, Radio and TV. It also inspired brand love, recommendation and subscription intention: 61% of people said it was a « fantastic experience » and 38% a « good experience », 83% of attendees are likely/very likely to recommend Netflix and 63% will ‘probably’ or ‘definitely’ subscribe to Netflix.