In one month alone, more than 6 million users accessed the site. And subsequent traffic has grown exponentially as above the line media investment in press and online in core markets worldwide. Average time spent on the site is at an extraordinary 17 minutes per visit: Over five times the previous campaign site’s engagement. And exceeding the target metrics by three times. Aside from recognition in the industry, the site has gained significant buzz in B2B trade press. And, coincidentally or not, FedEx reported shipments at an all-time high within two months of the campaign launch.