Cannes Lions
BBDO NEW YORK, New York / FEDEX / 2008
Overview
Entries
Credits
Execution
Since the first tournament event was held in New York, we created these decals that look like golf holes and placed them on sidewalks all over the city, giving passer-bys the impression that there are golf holes in the ground. Upon closer inspection, the golf holes give information about the upcoming tournament.
Outcome
Significantly increased viewership of the FedEx Cup in the New York market. Hundreds of decals were picked up and taken as souvenirs.
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