We used the binaural technology to show the package approaching to its destination. We also choose important “products” to emphasize the desire to know where the package is using the tracking system.

We create radio spots to be aired exclusively at digital radios. We used the binaural technology to show the package approaching its destination on the radio spots. We also choose important “products” to emphasize the desire to know where the package is using the tracking system.

We achieve 13.7% of click trough on banners at digital radios, resulting a high engagement with the target.