FEED is an organization dedicated to providing hunger relief with proceeds from recycled totes and other products.

They were seeking to expand their impact and create a targeted promotion to unite customers and combat hunger in a meaningful way.

We created FEED Supper: an experience that everyone can share.

From September 16th to World Food Day, we invited people everywhere to host a FEED Supper for their friends and family—but instead of bringing dessert, we asked guests to bring a donation.

On the FEED Supper digital-hub, supporters registered to host, invited guests, set fundraising goals, and downloaded branded toolkits with all their dinner party must-haves: decorations, conversation-starters surrounding hunger, and place-settings celebrating the group’s number-of-meals-raised.

The movement gathered customer and corporate support, social media buzz, and enough donations for nearly two millions meals.

In 1 month we raised enough to share 1.9 million meals, nearly doubling FEED’s 1-million-meal goal.

The organization also increased online sales by 113%, transactions by 97%, and traffic by 77% during the span of the promotion.

Awareness of FEED spread rapidly—as the Supper became the subject of over 20 media stories and features, garnered numerous celebrity endorsements, and earned a spot on Fast Company’s 2015 Most Innovative Companies (Live Events) List.

FEED Supper attracted the support of many partners, including CNBC, West Elm, Chobani, Goldman Sachs, Ad Week, Seventeen, ELLE, Fast Company, and TEDGlobal.

Customers were thrilled to be able to participate, and consistently echoed sentiments of appreciation, enthusiasm, and newfound awareness in their own ability to make an impact and FEED the world.