Cannes Lions
GOTHAM, New York / AD COUNCIL / 2010
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The American Heart Association recently endorsed a simplified version of CPR called Hands-Only CPR. It only requires two steps and it only requires two hands. We created an integrated campaign around the empowering idea that 'hands can do incredible things, but nothing compares to using them to save a life'.Our radio features music tracks composed entirely of sounds made with hands.
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