Cannes Lions

Feeding Time

CALLEN, Austin / CLIF BAR & COMPANY / 2020

Film

Overview

Entries

Credits

Overview

Execution

In this film, a man exits a tree and there, encounters an eagle’s nest, with a mother and her baby birds. Unwrapping a Clif Bar, he turns to the camera and explains to us how Clif’s environmental commitment knows no bounds, and explains their use of renewable energy using the analogy of “nature feeding nature, feeding nature..” as he feeds the baby birds the chewed up Clif Bar from his mouth to illustrate his point.

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