Cannes Lions
SKANDAALI LEO BURNETT, Helsinki / LEAF SUOMI / 2008
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Description
The man is walking his tooth (like walking a dog). His tooth is healthy, white and happy. The man and his tooth have a really warm relationship.
The man misses the bus home. He has to walk through the slums. On his way he sees many badly treated teeth. Finally he gets home and feeds his own healthy tooth with Xylitol Jenkki Professional Chewing Gum.
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