There is something special about acknowledging the people in our lives who make us feel good. Since ice cream is a simple pleasure that allows everyone to Feel Tip Top, both in the eating and the shared moments it creates, it was the perfect product to express Kiwi’s appreciation for one another.

However, the complexity of hand-delivering ice cream to individuals around the country cannot be under-estimated. The theatre a giant ice cream delivery truck creates arriving at someone’s home to deliver one simple ice cream, allowed us to amplify the gesture and create fun experiences for all those involved.

• 29,291 more nominations than anticipated

• 20,000 ice creams delivered

• 28,000 kms travelled

• 1.5 million more units of ice cream sold (vs same period last year) in a country with a total population of roughly 4.5 million people

• Turned around a total decline for the business across all categories (vs same period last year)

• $5.2 million growth in grocery scan sales alone (vs same period last year)

• Still the only local ice cream brand to outsell Unilever anywhere in the world – and we stretched that share lead

• And we made 1 Kiwi bloke cry