When the Champions League is happening at Europe, Mexico is working. So, if work comes between you and the Champions League, why not get a job at the Champions League?

Heineken presents: The Freelancer.

4 incredible jobs at a Champions League match:

The Referee Card Color Inspector.

The Football Microorganism Remover.

The Bib Usability Deputy.

The Anthem Button Player.

Participation started on April 10th 2017 at thefreelancer.com.mx; a microsite where 4 games would test our contestants’ abilities for each job so we could find the best ones.

After 72 recruiting hours and 67,000 applicants, 200 finalists were chosen. They went through an interview process until we found the 4 better suited freelancers for each one of the jobs.

The winners left their real jobs for a week and they travelled to a Champions League semifinal match where they worked for hours -and even minutes- before the game started and then they enjoyed the game as a true fan.

67,000 applicants in less than 72 hours.

17.7 M people reached in Facebook.

2.5 M impressions.