Problem:How can we go from being embarrassed by menstrual protection in our handbags to being proud of showing it? How can fashion help us? Solution:Libresse XpressionistaCarry your towels with pride. A collection of fashionable Tin Cans that makes menstrual protection an accessory in your handbag, and makes it OK to show that you have your period.

To be an Xpressionista! Offer on pack: Get free tin can.

- The biggest and broadest promotional campaign ever for the Libresse brand.- 13,085,900 Tin Cans & Soft Pockets! (and counting! Reorders keep coming in due to the success.)- +25-30% volume growth during the promo period (variation from market to market of those who have reported and finished the campaign so far).- Extraordinary buzz from journalists, bloggers and consumers(Publicity value which equalled 8 times the actual PR investment).- +60% visits at Libresse site during campaign period.