Cannes Lions

LIBRA SANITARY TOWELS

CLEMENGER BBDO MELBOURNE, Melbourne / SCA HYGIENE / 2010

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Men know what sanitary pads are in theory, ut they don’t really know what they actually look like or how they really work. But if they try hard enough and employ just the right amount of brain thinking, they’re sure to work something out. So, what would a young man alone in an apartment do with a packet of sanitary pads? He’d stick them all over his body and transform into the pseudo super hero ‘Wonder Guy Man’ of course.That is, until his girlfriend returns home with her parents.

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