Cannes Lions
SAATCHI & SAATCHI, Carouge / NOVARTIS / 2011
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Thanks to the effect of Fenistil, everybody will be able to enjoy a beautiful night of sleep, without the annoying itchiness caused by insect bites. This insight gives us a perfect hook to creatively turn one of the icons of annoying insects (their buzzing during the night) into something great and charming.The idea is to reproduce a beautiful symphony/lullaby only made by the sound of mosquitoes buzzing.
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