Cannes Lions
SAATCHI & SAATCHI, Frankfurt / NOVARTIS / 2012
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To bring Fenistil back into people's mind as the number 1 aid against insect stings, we did a rather irritating radio campaign. First you hear a mosquito buzzing around, but shortly the buzzing turns into the name of its next victim.
The message: ‘There’s a time for everyone. Fenistil helps.’And our mosquito bites the audience: The spots attracted big attention and brought Fenistil high recognition.
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