Cannes Lions
SAATCHI & SAATCHI, Carouge / NOVARTIS / 2011
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Description
A congested nose can affect not only your breathing capacity, but also important moments of your life.
The idea is to create fantastic stories in which our protagonists do amazing stuff, like they are main characters of a movie. The rhythm and a climax grow until the final cue of the protagonist. Unfortunately our protagonists are congested, and they’ll speak with a very funny and nasal voice, ruining all the passion emotions that were built before.
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