Cannes Lions
POKE, London / EVERYTHING EVERYWHERE / 2013
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Thanks to the launch of EE's 4G network, YouTube clips can be enjoyed on the go in super high quality. So, when we realised that Fenton, the UK's favourite viral, was about to celebrate its one-year anniversary we decided to demonstrate how EE could now make the viewing experience even better.
We paid homage to the original with a 'remastered' version that took the unruly dog's deer chasing antics to the next level. We completely re-shot the clip to take advantage of the epic high-def quality, adding a few thousand surprises to the story in the process.