Ferrari World Abu Dhabi needed wall-to-wall interactive displays as well as other visual elements that would reflect Ferrari's unparalleled commitment to both design and performance. The experiences would not only need to be beautiful, but also completely immersive in engaging all five senses. Our goal was to make the entire Ferrari World Abu Dhabi experience as distinctive as the cars themselves, with the same uncompromising devotion to design and performance.

With our touchscreen media wall, we decided to recreate Ferrari’s rich history with documentary segments about the cars, designers, drivers and races that made Ferrari famous, backed by our original music scores at varying tempos to showcase the brand’s evolution — from the unique engine sounds of each Ferrari model to the cheers at the F1 championship. Kiosks offered graphics, simulations and animations on every detail and aspect of racing technology to emphasize Ferrari’s attention to detail. Another exhibit displayed the actual beauty of a Formula 1 racer and an F430 street car, suspending them overhead with their undercarriages exposed

Since its October 2010 opening, Ferrari World Abu Dhabi has welcomed hundreds of thousands of guests from over fifty countries, including over 2,000 media representatives. It has received critical acclaim from media outlets around the world.