Cannes Lions
CHANGE, Paris / SNCM / 2013
Overview
Entries
Credits
Execution
Context :
SNCM, the French ferry company wanted to promote an early booking campaign for the SUMMER holidays, in february, which in France is traditionally occupied by the French WINTER holidays, i.e skying and the French Alps.
Challenge : How do you gain get people interested about the summer holiday, when they have the winter holiday on their mind?
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