Cannes Lions
MIJOHETO CPH, Copenhagen / DFDS SEAWAYS / 2006
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Description
Online viral marketing campaign for users to interact with each other. Send your "own" silent movie (and perhaps invitation) to your loved one in order to create awareness of DFDS Seaways´ cruises from Copenhagen to Oslo, and to create preference for a cruise where couples can relax and be together for some days without being disturbed: A Love Cruise!
Target group: Couples (age: 25-65)
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