Cannes Lions

INTERNATIONAL OLYMPIC COMMITTEE

SRA. RUSHMORE, Madrid / INTERNATIONAL OLYMPIC COMMITTEE / 2008

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Overview

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Overview

Description

A TV commercial showing many teens from different backgrounds and ethnic origins. They speak to the camera and say they are not weird, strange or anything of that kind. They are athletes. The main concept is that sport helps people, and especially young people, overcome prejudice and brings out the best in them.

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