Promotional teams visited crowded public spaces: subway stations, public squares, busy shopping streets, street cafés and beer gardens. Teams in formal wear, such as evening gowns, approached more conservative people. For the younger crowd, teams looking like hip hop artists were used. They carried ghetto blasters palying not 50Cent, but the “Magic Flute” sounded.

The "guerilla" promotion communicated HypoVereinsbank’s community activities to over 15,000 citizens of Munich (1.5% of the population). They experienced a taste of the event during the 7-day promotion.The promotion helped to draw a record crowd of over 15,000 visitors to the event (up 22% form the previous year).