Cannes Lions
LEO BURNETT/ARC WORLDWIDE MALAYSIA, Kuala Lumpur / PETRONAS / 2011
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“Giant” tells the story of Ganesh, a boy who stands out from the rest because of his size. He longs to be like everyone else. But unbeknown to him, he is not different. He is special. As his grandmother said to him, “If you were normal or any smaller, who is going to carry Paatti?” It finally dawns upon Ganesh that no one is identical to one another. Everyone has special traits – the light that shines from within. For Ganesh, his size belies a kind heart that makes him a tower of strength his loved ones can lean on.
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