Cannes Lions

FEVIKWIK

OGILVY & MATHER, Hong Kong / PIDILITE INDUSTRIES / 2012

Film

Overview

Entries

Credits

Overview

Description

Fevikwik instant adhesive fixes broken things super-fast. The film shows a bullet shattering a porcelain object in reverse. This film is shot in 5,000 - 10,000 frames per second. We see individual chunks of the object slowly flying and spinning through the air to a beautiful and touching piece of music. All the pieces gradually fit together piece by piece to form the original precious valuable at the end. We see the "bullet" in reverse, shooting out of the vase. We zoom in to reveal the bullet is a tube of Fevikwik.

Similar Campaigns

12 items

The Ultimate Bond

OGILVY & MATHER MUMBAI, Mumbai

The Ultimate Bond

2016, PIDILITE INDUSTRIES

(opens in a new tab)