Cannes Lions
OGILVY & MATHER, Hong Kong / PIDILITE INDUSTRIES / 2012
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Description
Fevikwik instant adhesive fixes broken things super-fast. The film shows a bullet shattering a porcelain object in reverse. This film is shot in 5,000 - 10,000 frames per second. We see individual chunks of the object slowly flying and spinning through the air to a beautiful and touching piece of music. All the pieces gradually fit together piece by piece to form the original precious valuable at the end. We see the "bullet" in reverse, shooting out of the vase. We zoom in to reveal the bullet is a tube of Fevikwik.
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