The personal care needs of men are inevitably connected to their lifestyles: free time, sport, travel, work. Simplicity and concreteness therefore become fundamental catchwords to be able to speak in an effective manner to all those men who love to feel good and at ease, maintaining an approach that is concrete and elegant. Starting from the brand, passing through the definition of the brand's language, until reaching the packaging of the products, Womo was therefore developed with the aim of restoring the masculine identity to its cardinal values: pragmatism and essentialness, with the right balance between tradition and innovation.

The name Womo comes from the assonance with the word "man" in Italian, to suggest from the start and in a clear way the target to which the Brand is directed. The logo combines the simplicity of a logotype that is nearly simmetrical and the elegance of a monogram formed with the combination of “W”, “O” and “M” letters. The different kinds of products have the same image essentiality while keeping their own identity. The language of the brand differs from daily, sporting or prestigious products, communicating with colour, finishes, materials and typography the features of each product.

With the success of the Kiko Milano cosmetics brand under its belt, the Percassi Group decided to create a new Brand dedicated to men. The launch began with an initial pilot store in Bolzano. The success of this first pilot experience was reassuring enough that the brand has invested in three new stores. What's more, the success of the fragrance has already led to two new collections: Travel Diaries and Black.